Photography has always been a powerful medium. Intertwine photography, typography ( use of fonts), color, and page layout and design and you have the potential to attract new clientel and retain current ones. Think about advertisement. The whole concept of advertisement is to bring attention to something. Its goal is also to influence you. To capture your emotions causing you to . . . say oh yes, I need and what that!!
It captures emotions, it inspires, and it is a stand alone story teller. As a business, you want to tell your story. Photography can do that! The quality of your image, and the connection it can make with potential clients is like the gentle words, and compassion of a grandmother. But yet, stern and tall of a grandfather! ~Emmanuel Loman
(photo of the Mclendon's wedding cake)